Objective
Designed an engaging visual mascot for Wrexham AFC to act as a core communication tool for younger fans across digital and print media, including social media channels, official club newsletters, and the Junior Dragons fan club initiatives.
Design & Production Strategy
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Character Design & Engagement: Created dynamic character illustrations of Wrex, tailored to build brand connection and boost fan engagement with younger demographics.
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Cost-Effective Print Adaptation: Adapted the illustration’s color palette specifically for screen-printing efficiency, reducing production costs for official club merchandise ahead of Wrexham AFC’s historic first visit to Wembley Stadium in the FA Trophy.
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Multi-Platform Versatility: Delivered scalable vector artwork optimised for digital platforms (social graphics, web banners) as well as apparel print production (t-shirts and merchandise).
Key Deliverables & Skills
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Services: Character Illustration, Mascot Design, Brand Adaptation, Apparel Design
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Target Audience: Youth & Family Demographics, Wrexham AFC Supporters
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Print Prep: Colour Separation & Optimisation for Screen Printing
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Website
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Services
Research & Insights
Persona Development
Campaign Strategy
Messaging Development
